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Startup Elevator

7 days of intensive hands-on accelerator for IT startups who would like to take their startup to the next level of the ground utilizing StartupMonthly methodology for startup acceleration. Our mentors will work with you on how to scale your business and make it viable for a Russian, US or Global markets. Silicon Valley mentors will provide you with feedback on your progress during daily mentorships sessions and help you define a roadmap for the product development and your business model. At the end of the accelerator, you will present the results at our closed Investor Demo Day to invited investors.

Objectives

Get your startup of the ground by getting daily one on one mentorship by Silicon Valley mentors.  
You will perform effective Customer Development, use Lean Startup methodology to build a new Minimal Viable Product, define a roadmap and go to market strategy, launch new MVP for your customers and pitch to get investment during Investor Demo Day.

Accelerator Team

Silicon Valley mentors + local mentors

One on One mentorship

You will be mentored by mentors from Silicon Valley, serial entrepreneurs, domain experts and executives who will provide you with feedback and guidance on your product and business model. We will have 3 hours of one on one mentorship every day.

Milestones

Each day will be a milestone in your journey to a new Minimal Viable Product. You should be ready to work hard between the sessions in order to deliver actionable results. 

Requirements

  • Teams of 2-5 co-founders (Any size of R&D)
  • Must have a live prototype of a project the team built together
  • Team worked at least 4 months together
  • 50% of team members with technical abilities to build the product
  • Team must work full time on their project during the accelerator period
  • Innovative ideas, solutions, business model, market
  • Consumer web, mobile services and applications, cloud services and infrastructure, and smart TV domains

Topics

  • Systematic methodology: how to accelerate your business and validate the value of your company's service
  • How to build a great co-founding team and how to attract "A players" (top players) to your team
  • Leadership and startup psychology
  • Effective Customer Development 
  • How to build a Lean and Agile Startup
  • How to build a Scalable IT startup
  • Mobile/Web startup User Experience
  • Traction metrics and how to measure them
  • Minimal Viable Product (MVP) and roadmap planning
  • Traction generation and user acquisition strategies
  • Viral and social marketing techniques 
  • Investors pitch and executive summary

Class size

Up to 10 carefully selected startups

Cost

Costs will be entrepreneur-friendly and depend on the support of the local ecosystem.

Startup Elevators Schedule

  • Russia, Moscow: September 9-15, 2012

Agenda

Day 1 - Customer Development

  • Review your Customer Development strategy
  • Learn how to apply Lean Startup Methodology

Day 2 - Define New MVP and Improved UX

  • Analysis of initial Customer Development results
  • Sketch new Minimum Viable Product improving User Experience of the product

Day 3 - Product Architecture and Rapid Prototyping

  • Scalable startup and product architecture
  • Rapid prototyping techniques and technologies
  • Hack the new Minimal Viable Product

Day 4 - Metrics and Traction

  • Traction metrics and how to analyze them
  • Incorporate metric collection mechanisms in the solution
  • Customer acquisition and go to market strategy

Day 5 - Relaunch and Marketing

  • Strategies for effectively launching your product 
  • Marketing strategy and Viral Marketing
  • User acquisition strategies

Day 6 - Pitch Coaching

  • Investors pitch presentation best practices
  • Executive summary structure
  • Pitch coaching and practice

Day 7 - Demo Day

Teams will present their products and results to invited investors. Startup Social Party with the community.

You are responsible for:

  • 7 days of full-time availability.
  • Laptops for all team members.

Provided at the training

  • A take-home copy of the accelerator materials.
  • Soft drinks and sandwiches 

Want to sponsor our Startup Elevator at your location?

If you want to bring StartupMonthly accelerator to your country, please send an email to info@startupmonthly.org
Apply to Moscow Startup Elevator Sep'12
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