by Sarah Khogyani
The StartupMonthly team recently participated in Bubble Tank, an event hosted by Sarah Austin, which seemed to be a tasteful adaptation of NBC’s Shark Tank. A camera crew perused through the audience, capturing shots for their upcoming startup reality show.
The entire day provided great insight into the pitch operations of an early-stage startup company. But what mostly caught my attention was the heavy media presence, and how it influenced the entire event process. The camera followed Austin, filming every interaction she had. Photographers snapped away during each startup pitch. It was not only the cameras, but all of the smart-phones actively capturing key moments onto Facebook, Twitter, and Instagram. Not only does the event happen, but it also becomes documented in real-time. This event was the intersection of technology and community, virtual merged with physical, URL and IRL. Everyone there had an online presence, whether it was their own or their company’s.
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