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Weendy is a web and mobile application for surfers, snowboarders and extreme sports fans, enabling them to share action video and photo updates, meet with people, explore places and find the best conditions before they go out.
Co-founders Katerina Stroponiati and Yiannis Varelas will tell you about Weendy.
All sport enthusiasts face the following problem: lack of real time updates from the spots they care about as well as failing forecasts. These challenges makes these enthusiasts drive for hours to the beach/mountain, but most of the times actual conditions are far away from those expected. These guys are struggling to find a way to connect with the people who are already at the spot in order to get an accurate update of the conditions, so they can save their time and their money. To overcome this problem, some created Facebook groups, but they ended up as advertising lists. Lack of filtering based on users' profiles makes the groups noisy and (due to their local character) it's hard to discover new places or connect with people in different locations. Also, industry fragmentation and the lack of a common communication platform provides a unique opportunity for businesses to find, communicate and engage with new or existing customers through weendy.
How they started
Both of the founders are addicted windsurfers, kiteboarders, surfers and everything related with watersports, so they know first hand how it feels to spend all your weekend driving around to find the appropriate conditions and get in the water. And it's common to be wasting your time and money, either because forecasts were wrong or because you didn't have the right information. So, they decided to do something about this in order to help their community members not wasting their time. They built a simple app that allowed you to shoot a 10 second video of the conditions, and share them with your friends. In just two months, the app dominated the Greek market, and expanded to more than 15 countries.
Why they got selected
They believed that what they had was a kick-ass product. They are part of the extreme sports community, great niche of the crazy people/surfers, so they deeply understand how this market works. The product has been validated from their market, has remarkable traction and the business model is straightforward.
Good luck, Katerina and Yiannis!